Test your knowledge on UX research methods | Start the UX Design Process: Empathize, Define, and Ideate | Week 1

Start the UX Design Process: Empathize, Define, and Ideate (Week-1)

Test your knowledge on UX research methods

Introduction to Course 2, Understand the role of research in design, Explore UX research methods, Identify biases in UX research 

Question 1

Which research method is best suited for the following scenario?

 

Team Donut is developing an app that allows users to navigate grocery stores and find in-stock items with ease. The demographic of users who use similar applications on the market will influence how Team Donut approaches the app’s interface design. Team Donut would like a large sample size of data.

Interviews

Usability studies

 

Surveys (Correct answer)

Journals

Why this answer?

A survey is an activity where many people are asked the same questions in order to understand what most people think about a product. They allow a team to assess from a larger sample size and gather insight quickly. It’s typically less expensive and less time-consuming than a few other methods, including interviews.

 

Question 2

Which of the following are benefits of secondary research?

It provides for in-depth observation of users.

It provides first-hand user interaction data and in-depth feedback.

It provides information on what users think and why, and allows researchers to ask participants follow-up questions.

It saves time and money, it's immediately accessible, and it's used to back up primary research. (Correct answer)

Why this answer?

Secondary research saves time and money, is immediately accessible, and is used to back up primary research. These are just some of the benefits of secondary research.

Question 3

Qualitative research gathers data by using which of the following methods?

Calculating

Observing (Correct answer)

Measuring

Counting

Why this answer?

Qualitative research focuses on observations. This  often includes interviews that ask how and why questions.