Test your knowledge on competitive audits | Start the UX Design Process: Empathize, Define, and Ideate | Week 5
Start the UX Design Process: Empathize, Define, and Ideate (Week 5)
Test your knowledge on competitive audits
Understand design ideation, Conduct competitive audits, Scope the competition, Learn more about competitive audits, Test your knowledge on competitive audits, Limits to competitive audits, Steps to conduct a competitive audit, Steps to conduct a competitive audit, Create a competitive audit for the CoffeeHouse project, Create a competitive audit for the CoffeeHouse project, Create a competitive audit, How to present a competitive audit, Use insights from competitive audits to ideate, Vanessa - My journey to UX, Brainstorm design ideas by sketching, Week 5 review
Question 1
A competitive audit would be
useful in which of the following scenarios?
Team Y is in the process of
developing a real estate app. The app allows users to identify available
properties on the housing market. There’s a long list of other real estate apps
available on mobile and computer platforms.
Team X is in the process of
developing an original mobile and computer app. The app helps people who are
nonverbal or cannot speak and find willing speakers to help them navigate a
situation that requires verbal interaction. There are no other apps like it.
Team Z is trying to create a
product that automatically dispenses facial tissue when a user sneezes. There
may be one or two similar products trying to launch on the market.
Why this answer?
A competitive audit is an
overview of a competitor’s strengths and weaknesses. Since there are many other
real estate apps available, Team Y should determine how to improve the product
to make it distinctive.
Question 2
What are characteristics of a
direct competitor? Select all that apply.
Focuses on different
audiences with similar products
Extends different products to
the same users and end users
Has users and end users that
are similar
Offers similar services,
products, or features